A London-born creative committed to helping brands unlock their potential through ideas, storytelling, copywriting, content, and execution.

I bring 2.5 years of in-house branding and marketing experience at Eybna, a biotechnology and R&D company operating at the intersection of AI and botanical wellness discovery, developing science-based natural wellness solutions. In this role, I helped build a terpene science brand from near-zero online presence - developing brand voice, content strategy, campaigns, video, events, and lead generation across a highly technical B2B market, contributing to a 293% year-on-year increase in inbound leads.

Prior to that, I spent nine months as a branding intern at Natie Branding Agency contributing to strategy and storytelling across client briefs.

I hold a First Class Honours degree in Creative Advertising from Leeds Arts University, where I trained in agency-style ideation and campaign development through live briefs set by leading advertising agencies across the UK.

I also completed the School of Thought 12-week advertising programme, developing and pitching creative responses to 12 live briefs from top creative agencies in Northern England.